Project
Standout Youth is a Houston nonprofit transforming the trajectory of young lives through discipleship and mentoring. They came to me because they were in need of a rebrand to better reflect their mission and appeal more to the teenagers they serve.
Scope
- Full brand identity package
Brief
- Tag line: Love, follow, share Jesus
- Tag line: Transforming the trajectory of young lives through Jesus
- Serving youth in Houston
- Youthful, streetwear-inspired, modern, urban, energetic, meaningful
- Reflecting themes of identity in Christ, aspiring for the future, and mentorship
- Green, yellow, black & white color palette suggestion
3 concepts
During all brand identity projects, we go through a discovery process, where we dig deep into your authentic DNA and how to best represent your mission and values. The process is collaborative with multiple concepts and rounds of revisions.
CONCEPT #1
CONCEPT #2
CONCEPT #3
Final brand identity
A great brand identity is unique, memorable, authentic, and versatile. It should set you apart, represent your DNA & inspire connection.
